Here are some tips to help you get your Record Label off the ground by Scott Orr founder, CEO of Other Record Labels
1. Pick a Name
Make it unique and easy to search
Check social media availability
Watch out for copyright infringement
2. Create a Mission Statement
What are your values?
What are your goals for the label?
What is your “why”?
3. Define Your Audience
Who is your customer?
What does your community/niche look like?
What elements of music excite them?
4. Create Your Brand
Make a logo (jpg, eps, png)
Create brand guidelines to help you look consistent
Create banners/profile pictures for social media platforms
5. Secure Social Media Accounts
Register and hold as a placeholder
Use the same account name for every social platform
Use consistent branding for banners and icons
6. Make a Website
Don’t overthink it
Keep it simple and sustainable
Don’t have a blog or news section that is hard to keep updated
Make sure it has links to
I. Social Media, Bandcamp, Artist’s Pages, Label Playlist (Spotify)
Use solely your label Bandcamp page if necessary
7. Keep it Secret
Recognize your “entrepreneurial seizure” and temper your excitement
Work out the kinks before you go public
Shock your audience with something fully fleshed out
8. Create a Label Sampler
Ongoing Spotify playlist
Bandcamp sampler for free download
CD, vinyl, or cassette sampler
9. Find a “Test Artist”
Self-release your own music or band first
Make sure you outline each others’ expectations
Be transparent and vulnerable with your first signing
10. Do You Need a Contract?
A legal agreement vs. handshake agreement
Talk openly with the artist well beforehand
Use and save an email thread outlining your agreements
Consult a lawyer
You can find more tips by downloading the Records Label Tool Kit and a massive free resource for new and existing indie record labels. Including a sample recording contract, checklists, coupons, templates, and more!
How to Start a Record Label: The Complete Guide
